Prof. Dr. Lawrence Wallen

Director of Studies

Media is a critical strategic component of international globalisation. We will develop your decision-making competence within the cross cultural media landscape. Applied Media graduates will be well versed in European communication standards and skilled in integrating this knowledge into existing and emerging global enterprises.

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Our Lecturers

“Culture means differentiation. To make a difference you must decide and this decision is an act of sovereignty. Talking about European luxury is talking about this sovereignty. It´s a way to make the difference.”

Dipl. Des. Gesine Gold

Luxury Brand Strategist & Communication Designer

“The future of the media is our future. We need to know which content is relevant to our customers - and in which context we address our audience. We have to know which media have a real impact and what our customers perceive. If content is king, context is the queen.”

Dr. Harald Henzler

Entrepreneur and Digital Media Expert

“Innovation through technology and its brokering across markets will be a major driver in determining our future. Lets see what it may bring”

Dr. Andreas Binder

A technology addict and keen aviator

“Innovation is the key to prosperity and thus peace for tomorrow. We are committed to our vision of a better world, in which technology facilitates the future of humans”

Prof. Dr. Klaus-Dieter Müller

Founding President

“Start with the self. It is the first place to grow change.”

Dr. Thomas Kurz

Intercultural Trainer

“Individual performance grows through inspiration and practice. Exercise is key to becoming the successful business partner you want to be. I will be your personal business coach.”

Peter Arp

Director and Coach

“My expertise in the worldwide gaming market, will be one of my contributions, when talking about innovation, business development and intercultural negotiations.”

Georg Broxtermann

Business Development Director and Co-founder