International Media Management in the Digital Age

Developments in the global media landscape have redefined professional benchmarks in the field of media management. Rapid strides in communication technology demand media formats that adjust to ever-shorter production cycles. The effects of a globalized economy on media usage and impact, demand progressive marketing strategies. Our master programme Media Innovation Management (in founding phase, master programmes will start in 2018) confronts these challenges, assuring competitive company positioning in the international media sector.

Setting up Companies in the Media Sector

Companies increasingly rely on entrepreneurial innovation to successfully adapt familiar business models to a continually changing market. Our master programme equates innovation management with economic success. Using practical case-studies, students delve deeply into the dynamics of start-up management and the frameworks for setting up companies.
In terms of our graduates‘ careers, the key targets are management positions in the international media sector. Knowledge of media-related policies and legal structures also prepares them for related government sectors.

Director of Studies

The digital age has dissolved the boundaries of media markets on a global scale. Continuously evolving communication technologies and the corresponding changes in media usage and media impact create entirely new conditions for the management world.

Prof. Dr. Lothar Mikos
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Questions & Answers

Here are the most commonly asked questions, which help you gather the information you need to study in Berlin or Salzburg.



What are the tuition fees?

A. Media Innovation Management (Master of Arts) 6 Trimester: €48.000,- (six-trimester full-time study with integrated practical projects)

Structure of Study

A. The master programme Media Innovation Management is divided into 14 modules and comprises 84 trimester hours per week (HPW) with an overall performance of 120 credit points (ECTS).

What course types are offered?

The following types of courses are offered:
  •  Lectures (LECT): theoretical-scientific, methodological and technical knowledge are conveyed.
  • Exercises (EXER): deepens acquired knowledge and applies them in theory.
  • Seminar (S): group lessons for joint development of a theoretical, academic and/or methodological and/or practical group themes. The active participation of students, play an essential role in seminars.
  • Project (PROJ): independent realisation of scientific or practical projects.
  • Colloquium (COL): scientific or artistic-practical group discourses with scientific or methodological and artistic will be developed.

Which Degree will I receive?

A. Master of Arts (M.A.)
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