About this Course

The media in Europe is often called the fourth pillar of democracy, the ‘watchdog’ that enables and procures citizens’ control over government, legislation and justice by means of daily mass communication. This course offers an overall view of the laws relevant to media – including journalistic privilege, editorial liability over privacy and dignity protection, and advertising restrictions.

Public opinion, the media and the law

The media not only triggers public discussion but shapes public opinion. Responsibilities deriving from its role are reflected in relevant law: balancing the right to public communication and information with individual right to privacy and dignity, securing journalistic access to information and the protection of sources, and distinguishing editorial content and paid content, in particular by the advertising industry.

The effects of regulation on media-related business

Media-related EU regulations and laws are in constant flux, particularly in seeking to balance free speech with privacy and dignity in user-driven mass media. The course focuses on these media-related EU and national regulations, as well as on media and data protection, media pluralism versus media concentration, along with a survey of European media law on audiovisual rights, e-commerce, advertising and copyright.

Learning Outcomes

AWARENESS

  • In-depth current knowledge of media- related laws with strong focus on EU law.

SKILLS AND TOOLS

  • Evaluation of legal risk in media relations in the European Union.

THE BIG PICTURE

  • Understanding how to navigate media relations in a European setting.
  • Fundamental knowledge and orientation on the legal aspects of media- related activities in the European Union

Specifics on this Academic Short Course

DURATION:

Two days.

DATES:

Next available course: February 2018 (details tba)

LOCATION:

Salzburg. In House on request.

Fee:

€1.800,– plus 20% VAT (PP)

CLASS SIZE:

Maximum 25 participants

LANGUAGE:

English or German

All our courses may be customised to your individual needs.